Directed by MARIYA YEVTUSHENKO.

Set in the awe-inspiring Emirates desert, "The Journey of Transition" tells the story of a MindMade brand's evolution through the symbolic journey of a cicada. The film captures the essence of transformation as the cicada emerges and takes flight, paralleling the brand's growth from its roots to its current heights. Through a blend of striking visuals and fashion, the cicada's metamorphosis symbolises the brand's dedication to creativity, quality, and authenticity. As the models showcase the brand's collections, each step reflects the journey from inspiration to realisation, culminating in a harmonious blend of heritage and contemporary casual elegance.

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